Guide to Advertise on TikTok (and Tips)

Guide to Advertise on TikTok

If you are even slightly active on social media, you have probably heard of the app TikTok. Even though if you don’t use it, the videos that are shared, the TikToks, are everywhere. They are being shared on all of the other social media apps, and the application itself getting bigger and bigger each day. In this article, we’ll touch upon how to advertise on TikTok.

TikTok has a very sensitive and quite accurate algorithm, so it is very important to pop on the right audience’s screen. It also offers you six different types of advertisement, these are Biddable Ads, Brand Takeover, Hashtag Challenge, Branded Lenses, Top Views, and Custom Influencer. You can decide what would be the best option for your brand and your target viewers. If you want to increase your chances by advertising on TikTok here is a quick guide on how to do it.

Advertising on TikTok

With more than five hundred million active users each month, TikTok has already developed a few ways to advertise on the app to reach your target group.

Here is how to get started to advertising in short steps:

  • Open an account on TikTok Ads.
  • From the Dashboard, click on Campaign and then Create.
  • Set your campaign objective from these 3 options: Traffic, Conversions, and App Install.
  • Set a daily budget starting from five hundred dollars at least.
  • Adjust your ad placements, details, and targeting your audience.
  • Choose a placement to advertise on.
  • Enter all of the details, including pictures, URLs, and display names.
  • Adjust and set parameters such as age, gender, location for your target audience.
  • In the Budget and Schedule section set your budget and choose a scheduled time to run your ads. 
  • You can design your advertisement with a video creation kit.
  • You will have three options on video creation kit: brand takeovers, in-feed ads, and hashtag challenges.
  • Choose the best option for your business type.
TikTok Ad Guide

Few Extra Tips

Advertising on TikTok is all about setting your preferences, but you can do more. Here are some more tips to make your ad more intriguing. 

  • Make sure to optimize your ad. It should be of high quality and understandable.
  • Use the other built-in Ad tools and see for yourself what you can do more.
  • Ad descriptions don’t allow more than 80 words, so if you are willing to tell more, make sure to display your explanation on the screen.
READ  Who Created TikTok? (ByteDance Explained)

FAQs

What is Smart Optimization in TikTok Ads?

TikTok offers to optimize your ad placement and target audience settings itself. When you enable this it will change some settings and your bidding will be customized. 

What does the Automated Creative Optimization tool do?

TikTok offers to optimize your ad placement and target audience settings itself. When you enable this it will change some settings and your bidding will be customized. 

How many people use TikTok?

TikTok has 800 million users in total.

Conclusion

In this article, we talked about how to advertise on the latest most popular app, TikTok. Hopefully, you can find the right audience to advertise to.

[Total: 1 Average: 5]
Guide to Advertise on TikTok (and Tips)

Leave a Reply

Your email address will not be published. Required fields are marked *

Scroll to top